Mango Matcha Latte Digital Launch Campaign
This playful, science-backed digital campaign introduces Taika’s new mock Mango Matcha Latte across email, Instagram, and TikTok Shop. The email launch design features a clean 600px-wide layout with bold product imagery, fun copy, and a clear call to action, all optimized for mobile. On Instagram, the campaign uses a 4-slide carousel ad (1080x1350) to highlight flavor, benefits, ingredients, and ends with a strong “Shop Now” message to drive swipe engagement. The TikTok Shop product feature is a vertical 1080x1920 layout that spotlights the can in a hyperrealistic beach setting, paired with an eye-catching headline, and a high-contrast call to action designed to convert. This concept demonstrates digital storytelling, brand-aligned creative, and platform-specific design thinking while showcasing my evolving visual design skills. All assets were created using ChatGPT prompts and Figma.

**Integrated Campaign Execution: Email Design + Instagram Carousel**
*Driving engagement across channels with cohesive creative.*

**TikTok Shop Experience: Scroll, Click, Shop**
*From call-to-action to conversion, showcasing the full shopping journey through engaging design.*

HelloFresh Digital Designs

High-performing visuals created for HelloFresh, across paid and organic channels — using AI and Figma-driven solutions to streamline production, drive conversions, and scale output. The result? Industry-leading content optimized and built to perform.